The further you go in your leadership career, the more you have to speak in front of people, train them, give them direction, inspire them. Become a great communicator, able to connect with your audience and express your message. Allow others to see you, hear you, understand you best.

– Overcome the fear of public speaking and enter an empowering state.

– Express yourself with fluency and clarity.

– Establish an emotional connection with the audience.

– Use verbal language, body language and voice tones for best results.

– Prepare and execute your performance.

Connecting with the public.

“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

– Maya Angelou, American poet, writer and human rights activist.

Establishing an emotional connection is the most important skill of great speakers. The greatest public speakers of all time have been able to establish an emotional connection with their audiences: Marcus Tullius Cicero, Martin Luther King Jr., Winston Churchill, Bill Clinton, Barack Obama, Steve Jobs. They were or are able to interest, engage, excite.

The experience of a speaker (often a professional, manager or lecturer who does not know the proper strategies) speaking from a seated position, reading a sheet of paper or thick slides of text, with a one-tone voice and an immobile body position is painful to experience. After a few minutes (and sometimes a few seconds), the audience’s attention is lost, the energy in the room is gone, and the learning curve has dramatically fallen.

At Apple’s Macworld 2007, Steve Jobs shared the stage with the CEO of another large U.S. corporation. The latter was clearly excited and unsure of himself in speaking in front of such a large audience as the Macworld audience. So, after a brief introduction, he took some slips of paper containing his notes from his right jacket pocket and, putting his left hand in his pants pocket, holding the slips with his right hand, began to read them. The poor CEO’s performance was a historic disaster: the audience became so silent it seemed dead, and after three minutes, people started tweeting, “Who is this guy? Who is Mr. Sheet?” After 30 years of hard work in the company as a manager, this CEO became famous to the general public for that bad performance in public speaking!

In public speaking, the emotional state of the speaker influences the emotional state of the audience by 80%; in other words, the audience reflects, by 80%, the emotional state of the speaker.

Research shows that 98% of people have anxiety or fear of public speaking. In order to produce the best performance, the speaker must first work on himself or herself, on his or her emotional state, resolving negative emotions such as fears or anxieties, and must enter an empowering emotional state.

Preparation and ‘theatre’. Learning skills.

Galileo Galilei, the great Italian physicist, astronomer and philosopher, said that ‘Good teaching is one quarter preparation and three quarters theatre’.

In the course ‘Public Speaking’ we will work on both preparation and ‘theatre’ skills:

– overcoming anxieties and fears;

– entering an empowering emotional state at will;

– expressing oneself with fluency and clarity;

– learning to use verbal language, body language and voice tones, in a manner appropriate to the circumstances and the communicative message;

– using clear and emotional words; dancing with sound: rhythm, speed, tone, voice pauses;

– ‘dancing’ with the body: mastery in the use of hands and gestures;

– personify the virtues of the great speaker: flexibility, sense of humour, simplicity;

– refine the content to be delivered;

– create a simple but powerful speech structure;

– establish an emotional, as well as rational, connection with the audience;

– prepare and perform well in questions, examinations, lectures, courses, conferences;

– interacting with the audience: questions, answers and emotions;

– large theatre, small theatre: speaking in front of 10 people, 100 people, 1000 people.

Method.

The course is conducted using a practical, step-by-step method: after the explanation of a small part of the theory, it goes straight into practical application, so that the knowledge is integrated into the behaviour immediately. At the end of the course, all parts are put together to achieve the complete result. Experience has shown that the effects of this methodology are magical.

‘There is only one reason why a speaker can demand the audience’s attention: he will have to deliver truth or entertainment.’

-Dale Carnegie, author of The Art of Public Speaking.

Duration.

The ‘Public Speaking’ training lasts 6 days in its complete form and 3 days in its abridged form.